Privacy policy

Effective Date: September 1st 2024

At Vizually, we are committed to protecting your privacy and handling your personal data with transparency. This Privacy Policy explains how we collect, use, store, and protect your data when you use our application (“the Application”) and website.

1. Data Controller and Data Processor

For the purposes of the General Data Protection Regulation (GDPR), the customer using the Vizually Application is the Data Controller, while Vizually acts as the Data Processor. Vizually has access to personal data via your e-commerce platform but does not store or process such data.

2. Data We Collect

Vizually collects and processes non-personally identifiable information (non-PII) from your e-commerce platform, including but not limited to:

  • Product data (e.g., product names, descriptions, categories)
  • Sales data (excluding customer details)
  • Inventory data
  • Performance and revenue analytics

3. PII Access and Handling

Through integration with third-party e-commerce platforms (e.g., Magento, Shopify), Vizually may have access to personally identifiable information (PII) such as customer names, addresses, and contact information, but this data is not stored or processed by Vizually. The system is designed to bypass PII and work only with non-PII data for analytics purposes.

4. Cookies and Tracking Technologies

Vizually may use cookies and similar technologies on our website to improve the user experience. These cookies help us to:

  • Understand how our website is used
  • Improve functionality and user experience
  • Provide personalized content

You can control cookie settings through your browser, but disabling cookies may impact your experience on our website.

5. How We Use Your Data

We use the non-PII data collected for the following purposes:

  • To provide data analysis and reporting features within the Application
  • To improve our services and develop new features
  • To ensure the security of the Application and prevent fraudulent activity
  • To comply with legal obligations

6. Sharing of Data

We do not share, sell, or trade your non-PII data with third parties except in the following situations:

  • With trusted service providers who assist us in delivering our services (e.g., cloud hosting providers)
  • When required by law or in response to a legal request
  • To protect the security and integrity of our Application

7. Data Retention

Vizually does not store any PII from your e-commerce platform. Non-PII data used for analytics is retained for as long as necessary to fulfill the purposes for which it was collected or as required by law.

8. Your Rights Under GDPR

As a user based in the European Union, you have specific rights regarding your personal data under the General Data Protection Regulation (GDPR):

  • Right to Access: You can request a copy of the non-PII data we collect from you.
  • Right to Rectification: You can request the correction of inaccurate data.
  • Right to Erasure (Right to be Forgotten): You can request that we delete the non-PII data we hold, subject to legal obligations.
  • Right to Data Portability: You can request the transfer of your non-PII data to another service provider.
  • Right to Object: You can object to the processing of your data for specific purposes.

To exercise any of these rights, please contact us at [Insert Contact Information].

9. Data Security

We take appropriate technical and organizational measures to protect the non-PII data that we collect and process. This includes encryption, secure servers, and regular security audits to prevent unauthorized access, loss, or misuse of your data. However, no system can guarantee absolute security, and we cannot be held responsible for security breaches beyond our control.

10. Third-Party Links

Our Application or website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When changes are made, we will notify you by updating the "Effective Date" and providing notice through the Application or website. Continued use of our services after such changes indicates your acceptance of the updated policy.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us.